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E-mail marketing

Are you considering how to best communicate with your customers using the Internet? Do you want to retain your customers and foster customer loyalty? Or do you already use email marketing, but find it time consuming? We offer full email marketing campaign services that will allow you to focus fully on your business.

Relationship with customers is becoming more and more important in marketing. Traditional marketing gimmicks are losing their power, because customers increasingly ask for an individual approach. It is thus very difficult to win new customers and enormously easy to lose them. Paying maximum attention to your current customers is, therefore, a must.

E-mail marketing allows you to inform you customers about new products, send them interesting offers based on their previous purchases or send your customers invitations or birthday cards.

E-mail marketing can so be minutely targeted that it communicates with individual customers in a personalized way. For example, if a customer purchased a fridge, you will be able to offer him or her a matching microwave oven from the same product line. Marketing with such precise targeting has the best effect.

Email Marketing Advantages:

High speed
Personalization
Automation
Low cost

Companies that do not have their own customer email lists can also take advantage of email marketing. We can purchase a mailing list designed for your target audience for you

Tracking – A Core Part of Email Marketing

Tracking, measuring and analyzing are essential for any form of marketing, and email marketing is no exception to this rule. Our online tool, tailor-made for email marketing, allows us to report the results of all campaigns in real time graphs– immediately after the emails were sent.

We Track:

Delivery rate
Open Rate – how many users (of the total number of addressees) opened the email
Click Rate – how many users clicked on a link in the email
Reactions – how many users replied (if the message intended them to)
Conversions
Opt-outs – how many users unsubscribed

If you do not want preparing and running email campaigns to take too much of you time, can use the services of a specialized agency. Various studies have shown that this is the most effective solution for most businesses. A number of factors – such as the emails’ form, subject line, form of address, layout and others – influence the campaign’s results. Technical challenges add to this: your emails need to be displayed correctly in all email clients and free mail services. All your emails also have to meet legal requirements, so that they do not get classified as spam.

What Is Included in Our Email Marketing Service?

Analyzing your needs and your campaign’s aims
Designing an effective strategy for your campaign
Creating email layout design
Selecting the subject, content and delivery time to achieve the best results
Sending the emails
Ensuring that the email is displayed correctly in as many email clients and browsers as possible
Providing on-line statistics about the results of the campaign
Ensuring that sending the emails complies with legal regulation
Evaluating the campaign’s results and providing you with a detailed report